Masterclass by Lawyer Autumn Witt Boyd, Recorded April 4, 2019
3 Critical Legal Protections
Your Online Course Business Is Probably Missing
Introducing:

I've taken everything I learned from working one-on-one with nearly 300 creative entrepreneurs (including rock stars like Amy Porterfield, Chalene Johnson, and Melyssa Griffin) and distilled it into a step-by-step road map to get your course business legally secure.
Not only does this package provide you with the five essential legal documents you need to protect your business, you also receive guidance to be sure you're using them the right way for your business.
This package isn't just going to teach you what you need to do. It actually provides the tools you need to implement legal for your website, course, and collaborations.
Yes, you'll learn the crucial legal steps and documents you need to take at each stage of building your course business. But more importantly, you'll receive guides on how to fill out your legal documents the right way. And, you'll get feedback from the go to lawyers in the online space, who will answer your questions and clear up any confusion about locking down your course, content, brand, and business.
The end result: You will have all of your legal ducks in a row, and you'll be ready to grow the profitable, sustainable business of your dreams.
Legal Road Map® to Protect Your Online Course is the only package of its kind that...
GIVES YOU A STEP-BY-STEP PLAN FOR LEGAL
You'll know your online course has exactly the right protections in place right now for your stage of business, and have the tools to add more advanced protections as your business grows.
PROVIDES VIDEO WALK-THROUGHS OF EACH LEGAL DOCUMENT TO HELP YOU FILL IT OUT CORRECTLY
Don't worry about having to guess whether you're filling out your legal documents correctly. Not only do your documents contain prompts to help you decide how to fill them out. You'll also receive a video walk-through of each document that provides guidance about what each term means in plain English, how different types of businesses might fill in the blanks, and what sections might not apply to your business.
ANSWERS YOUR QUESTIONS AS YOU IMPLEMENT YOUR LEGAL DOCUMENTS
Even after watching the video guide and working through your documents on your own, you may still have questions:
Did I complete your documents correctly?
Do I really need this paragraph?
What does this legalese mean?
This is what truly sets this package apart. You will have lifetime access to our lawyers for information about your legal documents, and answers to general legal questions to help you grow your business.
OFFERS PREDICTABLE, AFFORDABLE LEGAL PROTECTION
When you work with most lawyers one-on-one, you have no idea what the final cost will be until the project is complete, when you receive their hourly bill. With this package, you know the cost up front so you can budget and plan for it (and it's a fraction of what you would pay for custom versions of these documents plus getting your questions answered by an expert).
So if you're ready to button up your business legally, without confusion or lawyer fees that break the bank, here's how:
Every online course creator needs the same five legal safeguards, plus guidance to actually use them:
Step-by-step legal plan for course creators
You can't start your legal journey without a road map showing you where to go.
You'll develop your own legal plan with our exclusive checklist and video guide. You'll learn the 5 key legal documents all online business owners need, and why these protections matter. You'll find out worst case scenarios, and how to avoid them. And, you'll see how top course creators protect their own course businesses, legally.
Cost for custom lawyer-created legal plan: $750+
Website privacy policy (required by law!)
New privacy laws in the US and EU not only require that you have a privacy policy posted on your website, but also require that it include specific legal terms.
If you borrowed your privacy policy from a friend, or wrote your own a few years ago, it probably is not compliant with current legal requirements. And that could mean huge financial penalties for your business.
Your privacy policy tells your visitors and students how you will store, use, and share their personal information. This builds trust from the moment someone visits your website.
You'll receive your policy by email in Word format for easy customization. You'll also have lifetime access to download our most current version by signing in to our online platform.
You'll walk through how to complete your policy step by step with a video guide. Once you've completed and posted your privacy policy on your website, your privacy policy will comply with the May 2018 update to EU privacy laws (GDPR).
Cost for custom lawyer-created document: $1500+
Website terms and conditions & disclaimers
How would you feel if someone copied images from your website, or the text in your best-performing blog post?
Your website needs clear rules that tell visitors how they can, and can’t, use and share your content, and what happens if they leave comments. We call these website terms and conditions.
You'll receive your T&C by email in Word format for easy customization. You'll also have lifetime access to download our most current version by signing in to our online platform.
You'll complete your own website T&C with a simple video overview that explains each protection.
You'll also create disclaimers to limit your potential for being sued if your website includes medical, exercise or fitness, nutrition, business, legal, or tax information.
And, you'll write your own disclosures that are required by law about any relationships, like sponsors or related companies, that may influence your content.
Cost for custom lawyer-created document: $1500+
Online course, membership, and digital product terms of use - your contract with your students
If I had to choose THE most important protection for your course, this would be it.
Your terms of use are your contract with your students.
You will protect your revenue stream by crafting a clear, easy to understand, terms of use your purchasers read before hitting the "BUY NOW" button.
Clear TOU will avoid problems later, like a student copying your course materials, canceling their payment method, or causing problems in your community.
You'll create your own TOU with important terms like payment plans, refund policy, how they may use and share your course content, community rules, permission to use student feedback in testimonials, what happens if a student stops paying, and much more.
You'll also be covered with disclaimers if one of your students has a bad outcome (critical protection if your course involves medical, exercise or fitness, nutrition, business, legal, or tax topics).
You'll receive your TOU by email in Word format for easy customization. You'll also have lifetime access to download our most current version by signing in to our online platform.
After viewing your video guide, you'll know what sections of your TOU template can be deleted because they don't apply to your business, and which are absolutely essential.
Cost for custom lawyer-created document: $3000+
Independent contractor agreement
Not all of us have the right skills or tools to create all the content we want to include in our online course. It’s likely you’ll get a little help with creating your course from guest experts, photographers or videographers, graphic designers, or copywriters.
But who owns what? Who's paying whom? You want to be clear about your work together from the start.
Your independent contractor agreement will make sure you get what you pay for and that you own all the intellectual property rights (this is not automatic!).
You'll receive your agreement by email in Word format for easy customization. You'll also have lifetime access to download our most current version by signing in to our online platform.
With your video blueprint, you'll understand the difference between a non-compete and non-disclosure term, and which one might work best for you. You'll also understand how to obtain all rights in the content your collaborators create.
Cost for custom lawyer-created document: $3000+
Affiliate or Referral Program agreement
Now for the cherry on top of your course business sundae.
After you've built a successful course, you'll be ready to set yourself up for massive growth with an affiliate or referral program.
Affiliate programs can feel overwhelming, because there are so many choices about how to structure them.
You'll receive clear guidance about best practices in the video outline.
Your affiliate commission agreement will protect your brand and digital assets while making sure you and your affiliates are on the same page about payment and promotional terms.
And it will help you determine what decisions you need to make about technology and your overall program structure before you launch it.
You'll receive your TOU by email in Word format for easy customization. You'll also have lifetime access to download our most current version by signing in to our online platform.
Cost for custom lawyer-created document: $3000+
BONUS: Exclusive training and resources
Exclusive training and resources:
Protect your brand and content with copyrights and trademarks
You've got questions about how you can actually protect your one-of-a-kind course content and brand, and prevent someone else from copying them.
In this bonus, you'll learn
* the difference between copyrights and trademarks
* why, and when you may (or may not) want to register your copyrights and trademarks with the U.S. government
* how to protect your rights even without registering them
* how to avoid violating other people's intellectual property rights unintentionally
* how to choose a solid course or business name now, so that you can actually protect when you're ready
* how to run your own trademark search to be sure no one else is already using your course or business name
You'll receive video guidance plus worksheets and swipe copy to help you actually lock down your IP.
Cost for lawyer to advise and protect your intellectual property: $3,000+
BONUS: Resources for Non-Paying Students
Deal with students who stop paying - including swipe copy!
The whole reason you started this course business was to turn a profit, and build a predictable revenue stream, right?
Students who flake on payment plans or cancel their credit cards can throw a major wrench in your profit equation.
With your cheat sheet on how to deal with students who stop paying, you'll have the tools you need to handle these situations, with grace.
You'll receive my gradual process for turning up the heat on a student who has breached their promise to pay.
The best part? Swipe copy you can copy and paste into your own emails or letters, to escalate your tone and show you are serious about collecting payment.
Cost to hire a lawyer to deal with students who stop paying: $250 / hour+
Guidance + Support
You don't have to figure this out on your own.
With your Legal Road Map® package, you'll receive three different kinds of support and guidance for implementing legal in your business.
First, you'll watch step-by-step video guides that walk you through how to customize and use each legal documents in your business, quickly and easily.
Second, you'll find ongoing support in our Legal Road Map® Facebook group. Lawyers in our firm, and your fellow students who've been in your shoes, are available to answer your questions about filling in your documents, or handling sticky legal situations.
But sometimes you just want to talk to a lawyer. The biggest value in this package is your monthly office hours calls with our lawyers on Zoom.
You can ask your questions live, and get feedback on the spot. Even if you can't join the monthly call, you can post your question in the Facebook group and we'll answer them on the call, which will be recorded for listening later.
No more wondering if you completed your legal documents the right way, if you really need a particular section, or how to respond to a student refund demand that doesn't fit your policy.
You've got the go to law firm in legal for online businesses in your back pocket.
Cost for one-on-one legal advice from an experienced IP lawyer: $375 / hour+
Legal Road Map® to Protect Your Online Course
1) Step-by-step legal plan for course creators: $750 value
2) Website privacy policy document: $1,500 value
3) Website terms and conditions document: $1,500 value
4) Online course + membership + digital product terms of use document: $3,000 value
5) Independent contractor document: $3,000 value
6) Affiliate or referral program document: $3,000 value
7) Guidance + Support: minimum $375 value
Total $13,125 value
Bonus #1: Protect your brand and content - $3,000 value
Bonus #2: Student no pay swipe copy - $250 value
TOTAL VALUE: $16,375
When you add up what it would cost to hire a lawyer for everything you'll receive, that's a total value of $16,375.
Meet Autumn.
Hi there! I’m Autumn, a lawyer who helps 7-figure+ course creators lock down their content and brand to make sure their work stays exactly that - theirs.
My firm has helped Amy Porterfield, Chalene Johnson, Being Boss, Biddy Tarot, Boss Mom, and many more, build their online media companies, legally.
Now I’m sharing my best tools so you can do the same.
Odds are you didn’t go to law school, and you definitely don’t have time to get answers to your legal questions on Google. But you do need a strong legal foundation to make sure your course is set up for long-term success.
In the time it takes you to watch two episodes of your latest Netflix binge, our online course creator package can help you set up your course business legally - on your schedule, without the time and expense of hiring your own attorney.
I can't wait to help you build your dream business, legally.

Legal Road Map® to Protect Your Online Course
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Autumn and her team are available for questions about customizing your documents, and to explain any legal terms you might not understand, in our Legal Road Map® Facebook group. However, individual legal advice and research are not part of this package.
The contract templates available here are for general use and do not constitute legal advice. These templates are not customized to any state’s laws or regulations; you may hire a local attorney to review them or you may inquire about hiring the Law Office of Autumn Witt Boyd PLLC by submitting an inquiry here.
The attorneys with the Law Office of Autumn Witt Boyd PLLC do not provide legal advice or draft specific forms for a specific entity, individual or situation unless you hire us as your lawyers by signing a separate, written engagement agreement. Click here to view complete Terms and Conditions for Contract Templates.